Reebok CrossFit Back Bay is the first independent Reebok branded affiliate in the US. The owners, Josh and Michael, have taken a slightly different approach to location than most. Often due to affordability a lot of affiliates can be found in industrial areas not always that readily viewable by someone not seeking it out. Back Bay doesn't have that problem. Located approximately 20 minutes from Logan International Airport on the ground floor of an upscale office building in Back Bay neighborhood of Boston.
Their concept is to tap into the "young professional" demographic. At a monthly rate of $289. for unlimited membership, their clients are clearly successful outside of the gym! Only open for 6 weeks and they already have an impressive membership of just over 200. Their 3500 sq. ft. store front box is comprised of a large area for working out, a small mobility room to get your get your fill of foam rollers and lax balls, and locker rooms with showers. The current space has already become too small for this rapidly growing gym and plans are under way to expand to 7500 sq. ft.