Reebok CrossFit Miami Beach ! Summed up in one word, ENERGY. As people walk by the front door of RCMB they can't help but take notice of whats going on inside. Music blaring and tons of people getting busy, all right on the main drag of Miami's famous South Beach. As with a lot of successful businesses, location is everything, this fact is obvious with Rebok CrossFit Miami Beach. In the first 22 days of March they have had over 120 drop ins. While I was there visiting with coach/business partner, Gabriel Balzola, no less than half a dozen people came in and asked questions about membership and three times as many stepped inside the door to see what was going on. Coach Gaby says they get all types of walk ins, everything from swimsuit models to middle age men looking to recapture their youth. Just a couple weeks ago they had a guy walk in on the day they were doing 12.3, that guy had never done crossfit before nor did it look like he had worked out in quite some time. That guy knocked out 14 muscle ups on his first effort of .3 .... #SMH
RCMB consists of 5000+ sq ft plus an additional 1500sq ft fenced in out back (the outside is totally covered with rubber mats!) . At the check in counter they have a small pro shop featuring Reebok gear. They currently have extensive plans to redesign the entire gym making better use of the space for their 420+ members. Some of the proposed upgrades include a coaches lounge, moving the current pull up rig (from Rhinoco) out back and installing a new bar system inside, and installing locker rooms with showers. Coach Gaby claims their biggest attribute is their quality coaches which he believes to be the coolest in all of Florida.
If you're a member of another affiliate and want to drop in it costs $20, if you're not then the fee is $30. RCMB t-shirts are in big demand and they sell out quickly. If you happen to be there when they're in stock they cost $20.
One last note of interest... the ownership group responsible for Reebok CroosFit Miami Beach is in the final stages of developing another Reebok affiliate in New York City. Stay tuned for Reebok CrossFit 5th Avenue!
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